Wavemaker experts Maggie Jones, Arun Varghese and Marc Macnamara outline the role of tech within IRL events and experiential marketing.
Vodafone AR campaign offers customers chance to win thousands of prizes
Vodafone has unveiled an AR campaign that allows customers to take part in a Christmas game for a chance to win thousands of prizes.
Lacoste unveils ‘first-ever’ AR OOH activation with ‘Superheroes’ campaign
Lacoste has launched its latest campaign, Lacoste Superheroes, an experiential pop-up that intends to ‘cut through the Christmas fragrance noise’.
OKX unveils Football Festival with £2.6m prize pool ahead of 2022 World Cup
Cryptocurrency exchange OKX has launched the OKX Football Festival ahead of the FIFA World Cup Qatar 2022 tournament.
Ocean Outdoor unveils ‘world’s first’ Web 3 metaverse DOOH campaign
Ocean Outdoor has launched the ‘world’s first’ cross-platform Web 3 metaverse out-of-home (OOH) package with retailer Argos as its brand partner.
Arsenal FC has NFT promotions banned by the ASA
Arsenal FC has had several NFT promotions banned by the ASA for not attaching high-risk warnings with regards to the volatility of the tokens.
Sir Geoff Hurst to preserve ’66 World Cup Final memories in the form of an NFT
Above + Beyond has worked with former football star Sir Geoff Hurst to immortalise his memories of winning the 1966 FIFA World Cup with England.
FC Barcelona releases its first NFT as part of an exclusive collection of 10
Spanish football club FC Barcelona has released its first ever NFT in a bid to redefine the digital artwork category.
Michael Owen deletes NFT tweet after ASA contact
Michael Owen has deleted a tweet that promoted a non-fungible token (NFT) after being contacted by the Advertising Standards Authority.
Almond Breeze aims to be the ‘official drink of the metaverse’ with NFT drop
Almond Breeze will release a limited collection of banana almond-milk themed NFTs, making the most of the popular “ape NFT” metaverse trend.