YouGov’s latest poll has found that Britons believe the BBC to be the most trustworthy media outlet, with two in five (44%) considering it to be…
Why hasn’t the UK banned gambling ads completely?
In 2020 YouGov reported that 13% of the population was experiencing some level of gambling harm … so why haven’t gambling ads been banned?
‘What the f**k is going on?’ Saatchi & Saatchi takes the nation’s temperature for brands
Saatchi & Saatchi has published research on the state of the nation in a bid to highlight imperatives for brands and businesses moving forward.
ITVX hits one billion streams, overtaking Disney+ and All4
ITV has announced that its streaming service ITVX officially hit the one billion streams mark on Easter Sunday 2023 (9 April).
Nando’s ‘This Must Be The Place’ ad strikes a chord with Gen Z, says YouGov
Nando’s new brand campaign ‘This Must Be The Place’ has proven to be popular among people aged 18 to 24, according to YouGov findings.
Hyundai pronunciation ad smashes records, says YouGov
Hyundai’s 2023 campaign has struck a chord with consumers and has been dubbed as the ‘most talked-about’ ad in January by YouGov.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Dry January: how brands are capitalising on 9 million ‘sober-curious’ Brits taking part
Almost nine million Brits are taking part in Dry January this year, but how are brands making the most of the sober-curious initiative?
Mission Group report makes damning reading for struggling Netflix
The Mission Group has today (19 July) released its bi-annual Mission Brand Bonding Index (MBBI), which has proved damning for Netflix.
The Good, the Bad and the Ugly: Three ads sparking conversation this week
The Good, The Bad and The Ugly … three advertising and marketing campaigns that have sparked conversation this week.