THE GOOD – Sir Patrick Stewart gives powerful leaving speech in Yorkshire Tea ad
Sir Patrick Stewart teamed up with Yorkshire Tea in the latest edition of its ‘Where everything’s done proper’ campaign.
In the new TV spot, Stewart, an avid drinker of Yorkshire Gold Tea, gives a rousing speech to a fictional worker leaving the beverage company. The actor delivers a “leaving speech to top all leaving speeches”, drawing tears from other members of the team.
The Star Trek star’s monologue ends with Stewart highlighting that leaving drinks will be at the Dog and Trumpet and “there’s a tab behind the bar”.
Yorkshire Tea puts its number one UK status down to the success of the Lucky Generals’ ‘Where everything’s done proper’ iterations, which have previously featured Sean Bean, Sir Michael Parkinson and Kaiser Chiefs.
“Sir Patrick is an absolute legend when it comes to delivering a heart-felt performance,” Yorkshire Tea senior brand manager Lucy Hoyle said.
“If anyone is a master of the art of ‘doing things properly’ – something that is central to everything we do here at Yorkshire Tea – it’s Sir Patrick.”
READ MORE: Sir Patrick Stewart gives powerful leaving speech in Yorkshire Tea ad
THE BAD – Ellie Goulding-owned drinks brand sees its ads banned by ASA for inaccurate health claims
Earlier this week, the Advertising Standards Authority (ASA) banned a series of Facebook ads posted by Ellie Goulding-owned beverage firm Served Drinks, which were found to contain several inaccurate health claims.
The Hereford-born singer-songwriter, who is a founder and co-owner of the brand, has landed herself in hot water over two ads she posted on her Facebook page in February this year which included claims that Served Drinks’ seltzers were low-calorie and zero sugar.
READ MORE: Ellie Goulding-owned drinks brand sees its ads banned by ASA for inaccurate health claims
The regulator has since confirmed that it received 21 complaints over the tone of the ads, arguing that advertisements for alcoholic products cannot contain nutritional claims, and that Goulding’s statements regarding the compatibility of regular alcohol consumption and a healthy lifestyle are also not permitted.
“Because the ads included nutrition claims that the product was low in calories and contained no sugar, which were not permitted nutrition claims for alcohol products, we concluded that they breached the Code,” an ASA statement said.
A spokesperson for Served Drinks added: “We are committed to responsible advertising, and we work closely with organisations such as CAP (the Committee of Advertising Practice) in the development of campaign materials.”
THE UGLY – Hope United: EE challenges online misogyny ahead 2022 Women’s Euros
We all know that misogyny is ugly, especially in 2022.
On Monday, EE unveiled its latest Hope United campaign, ‘Not Her Problem’, which aims to tackle online misogyny and discrimination ahead of the 2022 UEFA Women’s European Championship.
The telecom giant recruited a team of top professional stars from both men’s and women’s football to help promote the campaign, including Gareth Southgate, Ellen White, Lucy Bronze, Marissa Callaghan, Declan Rice, Trent Alexander-Arnold and Jordan Henderson.
The campaign was set in motion after a YouGov survey found that 53% of respondents did not believe that the internet was a safe space for women, with a further 62% believing that not enough was being done tackle misogyny across the board.
Created by London agency Saatchi & Saatchi, ‘Not Her Problem’ aims to highlight how men can play a big part in fighting online misogyny by openly challenging the behaviour when they come across it.
“While the majority will be rightly giving their support to the athletes competing in the Women’s Euros this summer, there will be the vocal minority trying to denounce and discredit the women’s game,” EE chief executive, Marc Allera said.
READ MORE: Hope United: EE challenges online misogyny ahead 2022 Women’s Euros
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