Havas and YouGov expand data insights partnership to 26 markets

Creative agency Havas is expanding its partnership with data and analytics group YouGov to increase coverage from 18 to 26 markets across the globe.

The expanded partnership will tap into Havas Media Network, Havas Creative Network and Havas Health and You agencies, allowing Havas’ entire brand network to benefit from YouGov profiles and YouGov Brand Index data and its connected living data.

It comes as part of Havas’ village approach, which brings together the businesses creative, media and talent collaboration under one roof.

It will build on three custom surveys, including Havas’ flagship Meaningful Brands survey which looks into equity and its links with consumer perceptions, its Connect survey which looks into brand association and influence throughout the consumer decision journey, and ‘Content’ which delves into content effectiveness.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

“As we aim to deliver upon our One Havas ambition and power the convergence of creativity, data, technology, media and production across our global network, YouGov will be a key data partner for the future,” said Havas Media Network global chief data and technology officer Dan Hagen.

“Our expanded partnership will greatly enhance what we can offer our clients and bring in insights from key markets across Europe, LATAM, MENA and APAC.

“YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world,” he continued.

YouGov CEO Steve Hatch said he was pleased to deepen the Havas partnership, adding that he was  “honoured” at the level of trust being placed in its data-driven insights.

“With YouGov’s unique combination of data from our proprietary panel, our connected data abilities and our best-in-market research tools, we are proud to enable one of the world’s largest global communications groups to gain a deeper understanding of consumers and make more informed business decisions,” he added.

“This expansion of our partnership reflects our shared commitment to delivering the most actionable insights to companies and institutions around the world.”

AgenciesBrandsNewsResearch and Data

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.