Xbox is celebrating being the new Official Console Partner of the BWT Alpine Formula 1 racing team with a global social media campaign.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
NSPCC taps into social trends for new Childline ‘Day in the Lonely’ campaign
Childline, the NSPCC counselling service, has launched a campaign which taps into social trends to help teens struggling with feeling lonely.
Opinion: 4 things the UK could steal from 2023’s Super Bowl ads
Noel (Hamilton) Bunting, executive creative director at neverland, examines the best bits of this year’s Super Bowl ads that UK brands should steal.
Dentsu Creative hires UK chief executive
Dentsu Creative has appointed Jessica Tamsedge as its new UK chief executive in a bid to ‘build a thriving common culture’.
Microsoft and Fornite Epic Games support relief for Ukraine
Microsoft and Fornite game producer Epic Games, will commit net proceeds from 20 March to 3 April to humanitarian relief for Ukraine.