Score More with Xbox, a rewards system linked to the video game platform, has collaborated with professional darts player Luke Littler to bring Xbox to the PDC World Darts Championships.

According to the gaming company, the partnership will bring the gaming platform to an additional sporting arena and increase its audience.

The campaign features a short video that showcases Littler crashing into Earth from outer space.  The video also stars gaming content creators ShaunaGames and Bateson.

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Littler said, “I’m looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming. I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox.”

As part of the collaboration, Littler’s match shirt will feature the Xbox and Score More logos. There will also be a competition for fans enabling them to win prizes with every 180, nine-dart finish, or match he wins.

Prizes for the competition include EA Sports FC 25 games, Xbox Game Pass Ultimate memberships, custom Xbox Series S consoles and controllers, and EA Sports FC 25 Points that can be used in-game.

Xbox Gaming marketing lead for the UK and Ireland Samuel Bateman, said, “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic. We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.”