Ad services firm the WARC has formed a ‘knowledge partnership’ with the Marketing Society to launch the ‘Effective CMO’ programme.
UK advertising market’s Covid recovery continues with growth set to total £36bn this year
The UK advertising market is continuing to recover from the effects of Covid 19, with growth set to reach £36 billion this year.
Christmas adspend set to hit record high of £9.5bn this year
UK adspend for the final quarter of 2022 is set to increase by 4.5% from last year’s record high to a total of £9.5 billion.
UK advertising spend predicted to rise to £35bn this year
The latest Advertising Association/WARC Expenditure Report has predicted that the value of the UK’s ad market will grow by 9.2% in 2022 to £35bn.
WARC downgrades ad market growth forecast by $90bn as global economic downturn hits
The World Advertising Research Centre (WARC) has published its 2022-23 Ad Spend Outlook, examining the impact of the economic slowdown.