Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
UK adspend grows 6.1% to £36.6 billion as online dominates
The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
Warc: Just half of marketers ready for third-party cookie depreciation
Only half (51%) of marketers are prepared for the depreciation of third-party cookies, according to a new report from Warc. The findings show that only 2% of marketers are using…
Read MoreWARC reveals the most creatively effective brands of the past decade
WARC’s latest ‘Health of Creativity’ report has singled out Burger King as the most creatively awarded brand since 2015.
WARC ups 2024 ad spend projection after strong end to 2023
UK advertising spend rose by 15.9% to a total of £9.6 billion across the third quarter of 2023 (July to September), backed primarily online spend.
Data: Global advertising spend to increase but concern remains around AI and trust
WARC Media predicts that global advertising spend will help double its growth in 2024 with spend expected to top $1 million, but expresses caution around AI.
Marketers forecast record levels of brand marketing investment in 2024
A strong majority (61%) of marketers expect business to improve across 2024, with brand marketing investment predicted to hit record levels.
70% of marketers plan to ‘unlock potential’ of generative AI in 2024
Close to three-quarters (70%) of marketers are planning to use generative AI across their day-to-day marketing strategies.
UK ad market narrowly avoids contraction with 1% growth
Online channel growth has enabled the UK ad market to avoid contraction after close to £9 billion was sent across Q2.
WARC Data: Global ad spend to top $1 trillion for the first time next year
Global ad spend is forecasted to grow a further 8.2% in 2024 as expenditure tops $1 trillion (£786.8 million) for the first time, according to WARC.