Online channel growth has enabled the UK ad market to avoid contraction after close to £9 billion was sent across Q2.
WARC Data: Global ad spend to top $1 trillion for the first time next year
Global ad spend is forecasted to grow a further 8.2% in 2024 as expenditure tops $1 trillion (£786.8 million) for the first time, according to WARC.
Connected TV to experience £20bn+ advertising spend growth at expense of linear TV
Global advertising spend on connected TV is set to reach $25.9 billion (£20.3 billion) this year, an increase of 13.2% on 2022.
WARC reveals that humour is a key creative driver in 2023 as brands strip back purpose
WARC has revealed its key insights into the winners of this year’s Cannes Lions creative effectiveness awards, and what drives commercial success
UK advertising spend soars to £35.7 billion with online formats leading the way
UK advertising spend is predicted to improve in the second half of this year, reaching £35.7 billion – a figure that reflects the return to key online formats, such as the Internet.
WARC reveals over a third of consumers have cut back on ‘going out’ as inflation bites
WARC’s ‘Evolution of Marketing’ programme has found that over a third of consumers are reducing their spending on out-of-home entertainment.
WARC and Amazon Ads reveal growing influence of MMM
A new piece of research developed by WARC in collaboration with Amazon Ads has revealed that marketers are favouring a return to MMM.
OOH worth more than £250m as growth continues to outshine other sectors
The out-of-home (OOH) sector of the advertising industry has grown by more than 5% as it continues to outshine other sectors.
WARC and Cannes Lions unveil ‘groundbreaking’ creative growth framework
WARC has released a wide-ranging piece of research providing a new framework for brands to drive a culture of creative impact.
WARC data shows a clear ‘promise to the customer’ boosts campaign effectiveness
WARC report reveals that campaigns that have a clear ‘promise to the customer’ are likely to see in increase in both effectiveness and impact.