YouTube’s global advertising revenue will rise by 4% in 2023 according to WARC Media’s latest Platform Insights report, reaching US$30.4 billion…
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
Opinion: how DOOH is adapting to the changing UK high street footfall
Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
WPP has ‘positive start to the year’ with UK sales up by 7%
WPP has reported a ‘positive start to the year’ as UK like-for-like sales grew by 7.4%, thanks to strong spending from consumer goods firms.
UK ad spend rose by 8.8% to £34.8bn in 2022, AA/WARC report finds
The Advertising Association (AA) and WARC Expenditure Report has found that the UK’s ad market grew by 8.8% to reach £34.8 billion in 2022.
WARC Creative delves into strategies of world’s most awarded campaigns
WARC Creative has released a report titled ‘Lessons from the Effective 100’ in a bid to outline the strategies behind the world’s most awarded ads.
System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.
WPP bags number one spot in WARC Effective 100 list
Agency group WPP has been named the number one company in the WARC (World Advertising Research Center) Effective 100 list.
Two-in-three APAC marketers are shifting investments towards TikTok, says WARC
New research from WARC and TikTok has found that two-in-three marketers (67%) are reevaluating their media mix towards TikTok.
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.