Unilever spends £13 million on proving Lynx Africa’s G.O.A.T. status with latest campaign designed to appeal to a Gen-Z audience.
Unilever pilots new reward-based marketing programme to help drive sustainability
Unilever has developed and is piloting a new marketing programme which rewards people for viewing sustainability focused adverts.
ITV AdLabs names top FMCG brands trialling its new media solution for Tesco and Boots
Some of the biggest advertisers within the FMCG sector, including Unilever and PepsiCo are currently trialling ITV’s new Retail Media solution…
Hellmann’s Smart Jar tells people when their fridge is at the right temperature
Hellmann’s and creative agency Ogilvy UK have created a specially designed ‘Smart Jar’ of mayonnaise in a bid to tackle food waste.
Kantar bolsters senior consulting team to aid brands amid cost of living crisis
Kantar has appointed Simon Bailey as its senior partner in a bid to help clients tackle brand challenges and grow their businesses.
adam&eveDDB poaches WPP’s Sarah Todd
Creative outfit adam&eveDDB has recruited senior WPP executive Sarah Todd to be its new client strategy and integration lead.
‘Have a Word’ Mayor of London and Ogilvy UK campaign wins the Grand Prix at DMA Awards 2022
The Mayor of London and Ogilvy UK have taken home the Grand Prix at the DMA Awards 2022 for their ‘Have a Word’ campaign.
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
Persil ad banned for greenwashing and making unsubstantiated environmental claims
A TV ad for Persil washing liquid has been banned by the Advertising Standards Authority (ASA) for making unsubstantiated environmental claims.