Unilever has revealed it is going to spend hundreds of millions more on advertising and marketing as it battles against increasing costs.
Divide and Conquer: Does Walkers’ Crisp In Crisp Out demonstrate how brands can benefit from debate?
With the release of the latest instalment in Walkers’ ‘Crisp In/Crisp Out’ ad series, Marketing Beat takes a closer look at other similar campaigns.
Pride Month: Superdrug and Unilever celebrate five years of Pride partnership
Superdrug and Unilever have celebrated five years of partnership with LGBTQ+ Switchboard Helpline by releasing a Pride edition own-brand range.
Fridge Raiders goes meat-free with £1.1 million campaign
Mattessons-owned snacking brand Fridge Raiders has pumped £1.1 million to promote the launch of its first vegan offering, ‘Meat-Free Tasty Bites’.
Coca-Cola remains the world’s most chosen brand for a decade
Coca-Cola has been named the ‘most-chosen brand on the planet’ for the tenth consecutive year by marketing data and analytics company Kantar.
Unilever outlines new global marketing principles for materials targeting children
British consumer goods giant Unilever has announced that it will no longer target children with marketing content for its food and beverage brands.
Unilever digital boss advises ad industry on Web3 action
The advertising industry must collectively address Web3, Unilever chief digital and commercial officer, WFA deputy president, Connie Braams said.