System1 has revealed the early front runners in this year’s Christmas ad race based off its measurement of viewers’ emotional responses.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Humour is officially back on the adland menu this Christmas
Advertisers are increasingly embracing humour this year, with 56% of television ads taking a funny approach.
System1 reveals impressive revenue growth Q3 update
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
System1 research reveals why audio advertising is so effective
System1 has launched a new publication in partnership with Radiocentre that examines the role of emotion in audio advertising effectiveness.
Asda recruits festive superstar Michael Bublé to front 2023 Christmas campaign
Asda has signed up iconic Canadian singer Michael Bublé to front its 2023 Christmas campaign in a series of ads directed by Taika Waititi.
Women’s World Cup is outscoring men’s tournament for advertising appeal
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.
Twitter’s new ‘X’ logo is a branding horror show, System1 research reveals
Marketing research and effectiveness platform System1 has used its ‘Distinctive Asset Testing’ capability to (rather unsurprisingly) find that a vast majority of consumers prefer Twitter’s old logo and identity to…
Read MoreGreatest Showman’s Michael Gracey directs latest ‘Raise Your Arches’ ad for McDonald’s
McDonald’s has released the second instalment in its immensely successful ‘Raise Your Arches’ brand platform, following Edgar Wright’s debut.
ITV research reveals 5 secrets to short-term ad impact
Commercial broadcast channel ITV has revealed the five secrets behind impactful TV adverts that achieve short-term sales success.