System1 has today revealed the public’s take on Cannes Film Lions Grand Prix winners using its ‘Test Your Ad’ measurement proposition.
System1 launches Pinterest-backed ad measurement tool
System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact…
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.
WPP’s Finecast and System1 publish report vindicating addressable TV advertising
GroupM has today (24 April) released a new piece of research on the on the effectiveness of addressable TV advertising, conducted by Finecast.
System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Forget Rihanna – which ads and brands won the Super Bowl?
Setting a pregnant Rihanna and her half-time performance to one side – System1 and Brandwatch have ranked the top-performing Super Bowl ads.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.