Carbon removal specialist Climeworks is raising awareness around the practice on the global stage to coincide with the COP28 conference currently taking place in Dubai.
Created in partnership with London agency Rankin Creative, ‘Remove to Zero’ will seek to grow public awareness around the benefits of high-quality carbon removal among corporate decision-makers.
The Swiss firm’s campaign represents one of the first to be launched to promote this emerging, but essential industry – emphasising the importance of carbon removal in helping reach corporate and global climate goals.
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Climework’s creative was kicked off with a high-profile billboard on Sheikh Zayed Road (Canal Crossing) next to Expo City, where’s this year’s COP conference is taking place.
The company currently works with over 160 so-called ‘corporate climate leaders’, such as Microsoft, Boston Consulting Group, JPMorgan Chase, Swiss Re, Stripe, UBS and Shopify in order to help them meet net zero targets.
Through this campaign, Climeworks intends to illustrate how carbon removal technology can be an integral part in helping businesses reach their net zero goals.
