Superdrug has enlisted brand experience agency N2O to bring what it calls its ‘biggest ever event’, Superdrug Presents back for 2023.
The event will act as a follow-up to the retailer’s 2019 health and beauty brand showcase and will be held at The Truman Brewery on Brick Lane from 24 – 26 February.
Spanning three days, the showcase will invite visitors to try a range of free beauty treatments, exclusive masterclasses and meet-and-greets with big-name influencers.
“We are excited to see the return of Superdrug Presents. We know the value of experience for our customers and being able to host an event that brings so many fantastic brands together is something we’re confident they will love,” Superdrug marketing, ecom, digital and customer director, Matt Walburn said.
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“N2O share our vision when it comes to experiential and we can’t wait to see it come to life at the end of the month, it’s not to be missed!”
A selection of major global brands will be present at the event, including Bourjois, Marc Jacobs, BedHead, Ariana Grande perfume, NYX Professional Makeup, CeraVe, Glaze, Britney Spears fragrance, Feather & Down, Nivea and Pantene x Moschino.
N2O chief operating officer, Clare James added: “This massive event was such a big project for us to work on in 2019, and we’re in a great position to bring it back in this post-Pandemic landscape.
“It was incredibly well-received in 2019, so to be able to deliver it again and build on that excitement from fans is a fantastic thing. Our talented Creative Team have devised over 30 unique health and beauty experiences for customers to immersive themselves in and it’s bigger and better than ever before!”
