Walkers has brought back its iconic #CrispIN or #CrispOUT campaign to support a new on-pack promotion that will give the nation the chance to win a free lunch every minute between 12-2pm.
Running from 1 May to 25 June, the initiative aims to help retailers drive sales during prime lunch times and will include 33 varieties of Walkers crisps.
Last year, the PepsiCo-owned company promoted its #CrispIN #CrispOUT campaign through various events and celebrities including Gordon Ramsay, Gary Lineker and Gemma Collins. This year, the brand will take the debate to a ‘whole new level’ by introducing a wider variety of crisps such as Wotsits, Monster Munch and Quavers.
The campaign will include a ‘revamped’ TV spot that will air from 8 May and will also be supported by in-store marketing, digital, influencer and PR activity.
According to Walkers, only one in seven Brits eat crisps with their sandwiches in out-of-home lunch sandwich occasions. By positioning its crisps as the ‘delicious sandwich accompaniment’, the brand hopes to drive frequency of sales and cement Walkers as an ‘essential part of lunch’.
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“Lunch is the number one snacking moment across the day and therefore a key opportunity for retailers,” PepsiCo Walkers senior brand marketing manager, Philippa Pennington, said. “By offering customers the chance to win a free lunch every minute between 12pm and 2pm, we are aiming to help retailers tap into the opportunity available within the lunch occasion.
“By bringing back our #CrispIN or #CrispOUT campaign, we will reignite the hotly contested debate on whether crisps belong in a sandwich, and by including the wider Walkers snacks portfolio in the campaign we spark conversation amongst consumers and inspire a whole new world of crisp & sandwich combinations. We hope to make the nation realise that a lunchtime sandwich really is incomplete without Walkers crisps – and we can’t wait to see the range of delicious and outstanding (and perhaps a bit daring and outrageous) combinations they come up with!”
1 Comment. Leave new
You are cheating us on the content of you packs of crisps. I recently bought a 6 pack of Baked cheese and onion. Flavour not as big as you claim and 22g per pack is an insult to the consumer. Shame on you for profiteering.