Lidl’s retail media unit has entered into a strategic partnership with ad tech firm The Trade Desk to drive retail media growth online.
YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…
Stop copying me! How do brands steer clear of the wrong side of trademark law?
Copyright infringement can come in the form of logos, products and even Adidas’ three stripes … but how should brands avoid pricey court cases?
Tesco ordered to cease use of Clubcard logo in Lidl trademark row
The High Court has ruled that Tesco must stop displaying its Clubcard logo as it infringes Lidl’s trade mark rights in its logo.
We Are Social declines to re-pitch as Lidl reviews social media account
Lidl is currently reviewing its UK social media, influencer and community management account with incumbent We Are Social declining to re-pitch.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Lidl unveils additional Christmas media activations including Spotify partnership
Lidl has unveiled a range of innovative Christmas activations, including a ‘first-of-its-kind’ Spotify sponsorship and a bespoke digital game launch.
Aldi Christmas ad soundtrack is best of the festive season, says SoundOut
Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.