Aisle be back: Arnold Schwarzenegger enlisted as new face of Lidl’s DIY and gardening range

In a rather left-field move, Hollywood heavyweight Arnold Schwarzenegger has been recruited by discount grocer Lidl to become the new face of its DIY and gardening range.

Famous for bank-breaking blockbusters across the 80s and 90s, Schwarzenegger’s immense global prestige will no doubt prove a considerable coup for the German supermarket chain.

Subscribe to Marketing Beat for free

Sign up here to get the latest marketing news sent straight to your inbox each morning

Despite his often packed schedule, the star has opted to become the new face of Lidl’s ‘Parkside’ range, which contains over 100 products ideally suited to gardening and home improvement.

In a statement, Lidl said: ‘DIY is for everyone – that’s what Parkside is all about. The brand is especially aimed at all those who like to repair, build and garden.’

At 76, the actor and erstwhile politician’s career is still going strong as he is set to appear alongside Michael Fassbender in upcoming comedy film Kung Fury 2.

BrandsCreative and CampaignsNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.