Omnicom has advised its clients to pause advertising spend joining IPG as the latest big agency group to drop from the social media app.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
Little Moons taps Derry Girls star for Channel 4 spot
IPG-owned Mediahub has announced the launch of a collaboration between Channel 4 and ice cream brand Little Moons.
HelloFresh selects IPG-owned firm as its media planning and buying agency
HelloFresh has selected IPG-owned agency Initiative as its media buying and planning agency following a competitive pitch.
Mediahub appoints Digitas’ Graeme Wood as first EMEA strategy partner, insights + action
IPG-owned Mediahub has appointed Graeme Wood as its first EMEA strategy partner, insights + action. The new role will see Wood bring together comms planning across the agency’s international clients’…
Read MoreLebron James’ production company enters joint venture with IPG
Interpublic Group (IPG) and The SpringHill Company, the media conglomerate founded by LeBron James and Maverick Carter, have formed a joint venture.
Coca-Cola’s Fuzetea launches global brand platform
Fuzetea, the Coca-Cola owned ready-to-drink beverage has announced that it is kicking off a global brand campaign with a new creative platform.
IPG acquires stake in fan experience technology company
Interpublic Group (IPG) has acquired a stake in The Famous Group, a fan experience technology company based in Los Angeles.
Initiative UK appoints first chief investment officer
IPG agency Initiative has appointed its first chief investment officer, James Temperley.
MullenLowe Group selects new chief creative officer
IPG owned advertising agency MullenLowe Group has appointed Nicky Bullard as its new group chief creative officer.