New research from campaign group Clean Creatives and climate-focused publication De Smog reveals that top board member’s polluting links.
IPG plans to invest £63m in AI amid slight dip in full year results
IPG has reported a dip in revenue in in 2023, as it announced its full year results, and shares plans to invest in £63m in AI.
UK adspend to grow in 2024, continuing post-COVID recovery
IPG’s media intelligence wing Magna has forecast growth of 5.7% for UK adspend in 2024, rising from 3.7% in 2023.
IPG struggles and Havas soars as the Q3 results are published
Ad holding companies have had polar opposite Q3 results, with Havas noting impressive growth, while Interpublic (IPG) reports struggles.
Publicis makes global call for stigma-busting ‘Working With Cancer’ campaign
Publicis has partnered with a range of global firms to launch an industry-wide call for a campaign to fight against the stigmas associated with cancer.
IPG appoints chief commerce strategy officer
‘Big six’ agency Interpublic Group (IPG) has appointed Jeriad Zoghby as its new chief commerce strategy officer.
Should advertisers exit Twitter while Elon Musk’s reign puts the app in jeopardy?
MB asks industry experts to share their opinions on whether brands should exit Twitter in light of the account impersonation controversy.
Viral Tampax tweet branded ‘offensive’ and ‘misogynistic’ by Twitter users
A Tampax tweet has gone viral on Twitter after causing widespread offence to many users on the platform.
UM chief executive set to depart her role at the end of the year
UM UK and Ireland chief executive Rachel Forde has announced that she is leaving the agency at the end of the year.
IPG agencies unveil Nurofen ‘See My Pain’ platform to help close gender pain gap
An IPG team has launched a new platform for Nurofen which intends to highlight how women’s pains have been ignored through medical biases.