IPG-owned Mediahub has appointed Graeme Wood as its first EMEA strategy partner, insights + action.
The new role will see Wood bring together comms planning across the agency’s international clients’ roster including Western Union, New Balance, Twitch, Pinterest, AkzoNobel and Farfetch.
Wood will be based in London and is set to report into Mediahub EMEA and APAC CEO Ross Jenkins. He will also collaborate closely with the agency’s executive vice-president, global head of communications planning, Valeria Mares.
Joining from Publicis-owned Digitas, where he worked as global planning lead, Wood is vastly experienced in the sector having previously held senior roles with Starcom Australia & New Zealand and Carat.
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“Graeme is a proven world class strategy talent and hiring him is another major milestone as Mediahub continues to expand in Europe,” Mediahub EMEA & APAC CEO, Ross Jenkins said.
“He has global, multi-category experience with leading brands, spent valuable time in media futures, and will be a great sherpa for our growing strategy community, headed admirably in the UK by Nnamdi David.
He continued: “What we liked about Graeme the most was that he can point to examples where his thinking has challenged a client’s status quo and generated demonstrably better business results. Graeme will be the perfect complement to Mediahub’s challenger proposition.”
EMEA strategy partner, Graeme Wood added: “I am hugely excited to join Mediahub at such a key point in the agency’s development in Europe.
“The blend of agency talent and innovation aligned with a growth-hungry challenger brand client roster makes Mediahub a natural home for agile and creative strategists.”
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