Interpublic Group (IPG) and The SpringHill Company, the media conglomerate founded by LeBron James and Maverick Carter, have formed a joint venture.
The partnership will combine IPG clients with The SpringHill Company’s community of ‘diverse and influential’ creators, to create ‘culturally relevant’ experiences and products.
While Lebron James’ production company aims to empower ‘greatness’ and elevate creators of colour, this new partnership with IPG’s portfolio of creative, media and marketing services specialists will enable The SpringHill Company to enhance their short- and long-form creative content for brand marketers.
As well as this, the production company will partner with IPG agencies to offer brands ‘unmatched access’ to the world’s ‘most sought-after’ creative talent, allies, artists and athletes.
READ MORE: IPG acquires stake in fan experience technology company
“In the ten plus years I’ve known Maverick I’ve watched and admired the way that he, LeBron, and the team from The SpringHill Company are changing the way the world thinks about the role of creators, by building one of the most powerful platforms for tapping into diverse talent and driving change,”Interpublic Group CEO Philippe Krakowsky.
“IPG’s people, clients and communities will all benefit from close collaboration with The SpringHill Company as we look to spark important, and sometimes difficult, conversations, elevate voices that need to be heard and help our clients connect with new creative perspectives and purpose-driven projects.”
The SpringHill Company president Devin Johnson added: “The world’s most culturally-connected brands understand that the power of their voice goes far beyond an ability to move product.”
“IPG and The SpringHill Company share in that belief and want to offer brands a better way to connect with audiences – by giving voice to the untold stories, advancing issues we care deeply about and bringing forward the voices that represent who we are and the change we want to see.”
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