Dyzio founder Matt Hebden and CTO Laurie Bantin examine McDonald’s recent ad success on social media – and there’s not a Big Mac in sight.
Meta’s AI advertising tool Advantage+ splits marketers
Meta’s AI advertising tool Advantage+ was launched in August to overcome data restrictions introduced by Apple two years ago.
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
Facebook and Instagram to offer paid-for verification
Facebook and Instagram are set to follow Twitter in offering users paid-for verification at a cost of US$11.99 (£9.96) a month on web…
Laura Whitmore has Muff Liquor ads banned by ASA
An Instagram post and TikTok post by Laura Whitmore for The Muff Liquor Company have been banned by the ASA.
FCA blocks over 10,000 Instagram, Facebook and YouTube ads
Over 10,000 misleading financial promotions featured on social media platforms Instagram, Facebook and YouTube have been targeted by the FCA.
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.
Won’t somebody think of the children? How the ASA is regulating advertising to under-18s
Advertising to children is a tale as old as time … but how are UK advertisements being regulated by the ASA to protect and safeguard under-18s?
TikTok offers cheaper ad rates than social media rivals as app fights for growth
TikTok is offering cheaper advertising rates than its social media rivals in a bid to attain a bigger share of the digital ads market.
Meta to restrict advertisers’ access to teenagers’ data
Meta has announced plans to tighten restrictions surrounding the data available to advertisers targeting ads at teenagers.