MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Heinz enters Fortnite to educate gamers on soil degradation
Heinz has released a new game into the multiplayer game Fortnite in a bid to educate gamers on the degradation of soil on earth.
Ed Sheeran applies to trademark his new Teddy Bear logo for sauces, snacks and meals
Singer Ed Sheeran has applied to trademark his new Teddy Bear logo under three different classifications, including sauces, snacks and clothing.
Dentsu Creative hires UK chief executive
Dentsu Creative has appointed Jessica Tamsedge as its new UK chief executive in a bid to ‘build a thriving common culture’.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Adam&eveBERLIN appoints its first managing director since launching in May
Adam&eveBERLIN has appointed Christina Antes as its first managing director in a bid to further establish the creative agency in Germany.
Heinz and Moonpig celebrate ‘Smilestones’ of early parenthood
US FMCG firm Heinz has launched an exclusive card collection with Moonpig to celebrate the ‘rollercoaster’ first year of partnering.
Heinz helps customers make healthier choices with new Plant Proteinz campaign
FMCG giant Heinz has worked with Sydney creative agency REBORN on its latest campaign to promote its Plant Proteinz brand.