Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.
“What’s your Oreo twist?” Oreo shows off full range in new Gen Z campaign
Confectionery brand Oreo is bringing back its “What’s your Oreo twist?” campaign this month as part of an extensive omnichannel push.
Ryanair’s head of social on TikTok, Twitter and flying up the ranks of online marketing
Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.
Opinion: Why WHSmith is no longer pushing the envelope
WHSmith has become a cliché, according to CEEK Marketing founder, Charlie Terry, who explains why other retailers should take heed.
Samsung’s marketing director Annika Bizon ‘unfolds’ the future of marketing
Marketing Beat sits down with Samsung’s marketing and omnichannel director, Annika Bizon, to discuss new launches, social media and future marketing plans.
Boohoo Man gives customer the chance to stay in the ‘ultimate’ mancave this summer
Boohoo Man is launching an experiential ‘mancave’ activation this summer, which will offer competition winners an exclusive weekend at the venue.
KitKat encourages social media users to ‘take a break’ with new AI staring contest
KitKat has partnered with agency Wunderman Thompson to reposition its ‘have a break’ campaign, with the ‘world’s first’ AI-powered staring contest.
Superdrug reshuffles leadership team
Superdrug has announced various new leadership moves in a bid to reshuffle its executive board.