Online solitaire platform Papaya Solitaire is looking to bring satisfying order to the “everyday hustle” in a large-scale new out-of-home campaign released across the UK.

Developed in partnership with creative agency You’re the Goods, ‘Turn chaos into order’ will take over prominent out-of-home placement nationwide, including at London St Pancras and Manchester Piccadilly stations.

The campaign is inspired by the central aim within the solitaire game, which is to arrange seven columns of cards into four neat piles, organised by suit and rank.

Running through to 21 March, the work features two hero creatives, one of which sees a dog trainer restoring calm when canine chaos threatens to overtake a park; and another in which an airport baggage handler skilfully turns a mountain of mismatched luggage into an orderly display.

“Great design is an impactful ingredient on an even greater experience. Solitaire became an evergreen game because it taps into something fundamental, the human need to bring order to chaos,” Papaya VP of marketing, Uri Pearl said.

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“In this campaign we aim to capture exactly that, in a way that’s playful, fresh, and visually stunning.”

You’re the Goods founder and CCO, Dom Goldman added: “Putting chaos into order is strangely satisfying and this campaign offers a fresh perspective on a timeless game.