Lacoste has teamed up with Minecraft to bring gamers a clothing collection that “suits every gaming style”.
The collaborative collection, decorated with the pixelated graphics of Minecraft, includes clothes and accessories for men, women and children.
“Gamer, discreet, sporty, explorer, risk-taker: there are as many profiles as there are players. And an infinite variety of game styles – and styles in general,” Lacoste said.
“The Lacoste x Minecraft collection merges the codes of both brands. It mixes mythical pieces from the crocodile brand (printed polo, monochrome sweatshirt, cap featuring a big crocodile) and more sportswear elements (logoed sports bras and tapered leggings).”
READ MORE: Wu-Tang Clan teams up with Fortnite to bring players exclusive in-game merch
The infamous Lacoste crocodile logo has also been exclusively redesigned and pixelated by the Minecraft Creative Studio and quotes from both brands around the notion of gaming are featured on the collection’s leading pieces.
Last month, the clothing brand and the video game unveiled their first collaboration with an physical and virtual event at the E-Spot in Paris.
Some 400 people attended to play and discover the pieces in the Lacoste and Minecraft collection.
The event was also live-streamed on Twitch for gamers beyond Paris to watch.
Click here to sign up to Marketing Beat’s free daily email newsletter
