Covent Garden to host The Peter Rabbit Easter Adventure

Covent Garden has announced that it will host The Peter Rabbit Easter Adventure in its Piazza from 21 March to 16 April.

In partnership with Histrionic Productions, the 50-minute interactive outdoor experience will include everything from live performance and puppetry, to surprise encounters and immersive investigations.

Ticket holders will be able to experience Peter Rabbit’s adventures in person as they accompany Beatrix Potter to search for secret notes, maps, and other clues and meet Peter Rabbit, Benjamin Bunny and Mrs. Tiggy-Winkle. Fans of the Peter Rabbit story will also be able to take part in an ‘Activity Burrow’ for creative crafting including letter writing to Beatrix Potter and a Peter Rabbit reading corner.

Additional activities available on site include ‘Mr.McGregor’s Obstacle Course’ and photograph opportunities with Mr. McGregor’s tractor and Peter Rabbit himself.


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Alongside the experience, ‘The Easter Adventure Shop’ will open in Covent Garden’s market building on 5 March, offering Peter Rabbit merchandise and cafe refreshments.

Tickets will go on sale ahead of Easter on 27 February at midday.

The news comes weeks after Lindt launched a giveaway competition to promote its Gold Bunny Milk treats this Easter. The brand is giving away £50,000 worth of prizes with ten tokens, each worth £5,000, hidden inside its Lindt Gold Bunny Milk 100g treats.

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