Lindt is sharing the ‘Hoppiness’ across the UK this Easter by giving away £50,000 worth of prizes.
The chocolate brand will hide ten tokens, each worth £5,000, inside its Lindt Gold Bunny Milk 100g treats.
The ‘Share The Hoppiness’ campaign, which includes the Hoppiness promotion, wishes to celebrate the fact that 27 million people will indulge in chocolate this Easter.
“In the busy hustle and bustle of modern life, Easter is one of the rare moments when we take time to meet with loved ones and friends to share happiness and create special memories, and with the launch of its Hoppiness campaign, Lindt want to make these joyful moments even more special,” Lindt added.
“Having been at the heart of Easter celebrations for decades, Lindt will be continuing this tradition with a nationwide study into what’s making the nation happy – or ‘hoppy’ – this Easter and will be sharing the results closer to the big day itself.”
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The campaign launch comes months after Lindt Lindor, the self-proclaimed number one boxed brand in the UK, launched its first ever Christmas television advert. The spot depicted a multi-generational family coming together to savour ‘a moment of bliss’ with Lindor chocolates at Christmas time.
