Over half (57%) of CPG (consumer packaged goods) marketers see e-commerce as a top priority, highlighting the role of online shopping across the industry. Further findings from Media Ocean’s ‘CPG Advertising…
Read MoreTemu ad crowned as most effective Super Bowl spot
Online marketplace Temu has been crowned as the most popular Super Bowl 2024, according to Google Trends search data.
Not On The High Street’s radical re-brand: Success or failure?
Not On The High Street’s VP of marketing Emilie Mouquot speaks to MB about the retailer’s ambitious new re-brand, competing with Etsy and more.
THG Ingenuity strikes £150m deal with e-commerce retailer
THG Ingenuity has today (6 April) announced a new partnership with e-commerce beauty retailer Maximo, which runs sites including allbeauty.com…
Etsy celebrates ‘meaningful moments’ with touching new films
Etsy has launched two new short films as part of its ongoing “Etsy has it” creative platform that focuses on the special, handcrafted items that can…
David Coulthard’s agency Velocity enters metaverse in new partnership
TBA Group, has partnered up with global metaverse specialist Virtual Brand Group (VBG) to launch brands into the Metaverse.