US e-commerce firm Etsy has launched two new short films as part of its ongoing “Etsy has it” creative platform that focuses on the special, handcrafted items that can enhance our every day lives.
Positioning Etsy as the go-to destination for ‘meaningful gifting moments’, the two spots; ‘For Growing Up’ and ‘For Grand-mates’ explore the importance of heartfelt gifting within relationships – whether that be a daughter and her mother or a grand-daughter and her grandmother.
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Developed by global agency 72andSunny, a third is slated for a later release. All assets will run across the US and UK supported by digital and social activity.
“We’re each on our journeys, but day by day, we make our lives. We hope this campaign reminds people to find joy in their every day and not to wait for special occasions to buy that gift or make a space a home,” 72andSunnyNY creative director, Alyssa Georg said.
