Disney Plus has followed in the footsteps of Netflix with the introduction of an ad-supported tier, significantly cheaper than its current options.
Uber Eats and Disney+ cook up tiny Ant-Man tasting menu
Uber Eats has partnered up with Disney+ to cook up a miniature tasting menu in celebration of the release of Ant-Man and The Wasp: Quantumania.
Netflix’s advertising tier surpasses one million users
Netflix’s cheaper ad-supported subscription service has surpassed one million users in its second month.
Apple TV+ hires marketing lead behind Disney+
Apple TV+ has appointed veteran marketer and ex Disney+ marketing lead Ricky Strauss as its new head of marketing.
Disney Plus discloses the price of its new ad-supported tier
Disney Plus has announced that it will launch its new cheaper ad-supported tier in the US on 8 December this year.
Disney+ discloses details of its new ad-supported tier
Disney+ has revealed that its cheaper ad-supported tier option will have a lower number of ads than its streaming competitors.
Netflix explores live streaming option with possible unscripted series and stand-up specials
Netflix is considering whether to include live streaming as part of its service, with live unscripted series and stand-up specials a possibility.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.