According to new research from Adverity, chief marketing officer’s are ‘drowning’ in data and distracted from focusing on consumer behaviour.
WARC downgrades ad market growth forecast by $90bn as global economic downturn hits
The World Advertising Research Centre (WARC) has published its 2022-23 Ad Spend Outlook, examining the impact of the economic slowdown.
Data and trust: How marketing helps brands treat consumers like individuals
Iterable’s vice-president of sales and Mike McGuire explains how brands can make the most of trust and data in marketing to win customers.
UK retailers failing to adapt to consumers’ digital needs, report reveals
MoEngage’s latest report has found a growing personalisation gap between UK retailers and their customers’ increasingly digital-first demands.