Stuck in a PR nightmare of biblical proportions, where can the once-thriving, market-leading recipe box firm HelloFresh go from here?
Data: Marketers are facing an AI skills ‘crisis’ with 52% lacking crucial data skills
The report by customer engagement specialist Braze found that 92% of marketers are eagerly embracing AI but marketing departments don’t the skill sets to implements AI effecitively.
ITV launches new Insights Group to supercharge data offering
ITV has launched the ‘ITV Insights Group’, a new proposition which will bring together specialisms in market, media research, analytics and data.
Data: Brits are already ‘over’ Christmas adverts
Brits are ‘over’ Christmas adverts as early as 27 November, according to new research from Twilio exploring the causes of festive fatigue.
Brands wasting $600m in ‘unsuitable’ digital ad spend over festive season
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to new analysis by Creative X.
Kantar appoints new MD of its analytics practice
Kantar has named Mark Standley as the new managing director of its analytics practice, beginning in his new role effective immediately.
DMA urges parliament to pass data protection bill without hesitation
Following the King’s Speech the DMA is urging parliament to pass data protection bill (DPDI) “without hesitation”.
YouTube faces data harvesting backlash over ads targeting children
YouTube has come under fire for running brands’ adverts on kid’s channels, which is believed to have led to the tracking and harvesting of children’s data.
Data: UK consumers are embracing de-influencers in financially challenging times
Flash and unattainable influencer content is losing its grips with consumers while de-influencer marketing continues to make an impact.
WPP’s Gain Theory unveils extensive new brand identity
WPP-owned Gain Theory has unveiled a new brand identity and website to better reflect its foresight and growth acceleration proposition.