WPP-owned Gain Theory has unveiled a new brand identity and website to better reflect its foresight and growth acceleration proposition.
Coca-Cola digital ad campaigns cut emissions by as much as 25%
Coca-Cola has found that streaming digital ad campaigns has minimised its environmental impact and reduced emissions by as much as 25%.
Only 5% of UK brands use entirely first-party data in their marketing strategies
Over 70% of consumers trust that brands only use first-party data in personalisation, yet only 5% of brands use first-party data in their marketing.
DPDI Bill: Michelle Donelan backs data bill, saying new GDPR legislation “benefits everyone”
Earlier this week, Michelle Donelan MP addressed DMA Data 2023, promoting the new Data Protection and Digital Information Bill (DPDI).
Kantar signs up LADBible, JOE Media and LiveScore to its TGI data proposition
Kantar has secured a series of major digital media subscribers including LADBible, JOE Media and LiveScore to its ‘TGI’ consumer data offering.
76% of Millennials are willing to share their personal data in exchange for discounts
76% of Millennials (aged 26-41) are willing to share their personal data in exchange for discounts according to Tata Consultancy Services (TCS).
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
Virgin Media O2 gives free mobile data to Big Issue street vendors
Virgin Media O2 is has partnered with Big Issue Group to offer every one of its street vendors free O2 SIM cards and data vouchers.
Ekimetrics partners with Meta for comprehensive study of creative industry
Ekimetrics has partnered with tech giant Meta to explore the correlation between creative execution and marketing effectiveness.
Over half of CMOs feel ‘unprepared’ for data privacy changes
Some 51% of CMOs do not feel fully prepared for tightening data privacy laws, according to new research from MarTech consultancy Credera.