WPP-owned global marketing effectiveness and foresight consultancy Gain Theory has unveiled a new brand identity and website to better reflect its growth acceleration proposition.
With an extensive global presence across six continents, Gain Theory’s main objective is to drive growth for brands by prioritising data-informed insights to inform every key business decision.
Foresight is also a principal area of operation for the consultancy, which has now aligned its brand identity and purpose to more effectively communicate its ‘market-leading’ position.
“In today’s challenging and uncertain climate, businesses face a multitude of systemic challenges that impact their growth potential,” Gain Theory global CEO Manjiry Tamhane said.
“At Gain Theory, we recognize that insights-driven businesses are more likely to thrive, reporting growth rates of 20 percent or higher.”
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She continued: “However, we also understand that only a small fraction of decisions today is truly data-informed. That’s where we come in. Our purpose is simple but powerful: we put data-informed insights at the heart of every business decision, enabling our clients to unlock growth opportunities and maximise revenue.
“Our refreshed brand identity and relaunched website reflect our unwavering commitment to delivering foresight and accelerating growth for ambitious brands”.
A central aspect of the rebrand will be an updated application of the Gain Theory ‘portal’, a futuristic graphic that aims to mirror a ‘portal into the future’, illustrating the firm’s disruptive offering’ within the marketplace.
Gain Theory global chief marketing officer, Claudia Sestini added: “The time to communicate our market-leading positioning has never been more pronounced – more than ever clients need to lean into foresight and data-informed decisions to drive accelerated growth.
“Gain Theory has a 50-year heritage of delivering growth for ambitious brands. As an ambitious brand ourselves, our brand refresh and relaunched website enable us to continue to connect with clients and talent in the most relevant way.”
