Smart Energy GB has launched a new campaign to encourage consumers to make the switch to a smart meter to better budget their overall energy consumption.
The work, which was devised by creative agency AMV BBDO, features Ross Kemp visiting households throughout the country to see how happy people are with their smart meters.
At the end of the spot Kemp is joined by Albert Einstein, the energy firm’s brand ambassador, to confirm that according a nationwide survey, four out of five people are happy with their smart meter.
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AMV BBDO creative pair, Tim Riley and Ant Eagle said: “Everyone knows Ross as a fearless investigator. Now he boldly goes down the leafy streets of the UK to uncover the truth about smart meters – and its good news.”
The campaign, produced by BlinkInk and directed by Fred Rowson, will run across TV, video-on-demand, press, social media, digital and radio channels.
According to Smart Energy GB, the creative aims to communicate to audiences the benefits of having a smart meter installed, citing easier budgeting and cost savings.
Smart Energy GB director of marketing, Chris Taggart added: “There is no one better than Ross Kemp to get to the truth. And his light touch humour shows the human side of the simple truth that most people are happy with their smart meters.
“This complements our ads with Angela Rippon, also running, where Angela shows how we can take advantage of energy rewards schemes and get access to cheaper off-peak energy, thanks to a smart meter.”
This campaign follows on from the energy brand’s September campaign featuring Angela Rippon, in which the broadcaster demonstrates to Einstein the different ways in which people can be rewarded for using a smart meter.
Both campaigns are expected to run alongside each other into 2025.
