Boots has unveiled a new budget brand to battle the cost of living crisis, with items like toothpaste, shower gel and shampoo retailing at less than £1.
Don’t panic: 6 steps to creating a recession-proof marketing strategy
We Are Futures md Alex Young explains why every penny of the marketing budget must work as hard as possible over the coming months.
Too cool for school: George at Asda unveils its latest back-to-school campaign
George at Asda has unveiled its back-to-school campaign to promote the supermarket’s affordable school-wear in light of the cost-of-living crisis.
Crisis homeless charity appoints adam&eveDDB to lead its 2022 Christmas campaign
Crisis, the UK homelessness charity, has selected creative agency adam&eveDDB to lead its 2022 Christmas ‘mass awareness’ campaign.
New cost of living tsar advises brands to ‘refocus’ marketing spend on making prices more competitive
Boris Johnson’s newly appointed cost-of-living tsar David Buttress has told brands to spend less on marketing and more on lowering their prices.
eBay CMO talks Love Island, data chaos and appealing to Generation Z
Last week, eBay’s CMO Eve Williams spoke about Love Island, data chaos and appealing to a ‘discerning’ Generation Z, at Shoptalk Europe.
Agencies will increase fees in light of inflation, IPA predicts
The Institute of Practitioners in Advertising (IPA) director general Paul Bainsfair has warned that agencies will inevitably have to raise their prices in light of prevailing inflation levels.
Charity campaigns reach lowest effectiveness in five years
New research from the Data and Marketing Association has revealed that charity marketing campaign effectiveness has reached a five-year low.
Waitrose unveils new podcast ‘Dish’, hosted by Nick Grimshaw and Angela Hartnett OBE
Waitrose and Somethin:Else have unveiled their new food podcast Dish, which will be hosted by Nick Grimshaw and chef Angela Hartnett OBE.
Cost of living crisis: Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.