Six in ten (60%) British people feel more hopeful in January 2024 than they did one year ago, according to new Leo Burnett report.
Marketers should group consumers by housing status, not age, warns Kantar
Marketers must recognize the cost of living crisis’s impact and refine consumer labelling, or risk damaging campaign effectiveness warns Kantar.
Data: UK consumers are embracing de-influencers in financially challenging times
Flash and unattainable influencer content is losing its grips with consumers while de-influencer marketing continues to make an impact.
Huel ads banned for claiming its shakes can save money on food bills
Two Huel ads have been banned by the ASA for implying that eating its products as meal replacements is cheaper than consuming ‘traditional’ diets.
Hitting the right note: How brands are changing their tune during the cost-of-living crisis
Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
92% of Brits are relying on brand loyalty schemes as a ‘lifeline’ during cost of living crisis
Brand loyalty programmes are playing an important part in helping consumers get through the cost of living crisis, according to IAG Loyalty.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
Shelter dismisses cost-of-living ‘hacks’ in its latest government-damning campaign
Shelter’s latest campaign rejects suggested cost-of-living ‘hacks’ and instead calls on the government to make housing more affordable.
EasyHotel CEO Karim Malak on disrupting the European hospitality sector
EasyHotel CEO Karim Malak talks to MB about the budget hotel’s brand marketing strategy and how it can help during the cost-of-living crisis.
Consumers are becoming increasingly disloyal to brands in light of cost of living crisis
Consumers are changing their spending habits as a direct result of the cost of living crisis, according to a DMA report.