Marketing Beat looks at seven examples of great campaigns that appeal to our better nature, as Adland puts purpose above profit.
‘Without the people there’s nothing’: Behind Motor Neurone Disease Association’s ITV campaign
Good Agency’s Bryn Attewell discusses the making of Motor Neurone Disease Association’s hard hitting campaign coinciding with Coronation Street.
Marie Curie breaks down end-of-life taboos in candid TV ad
Hospice care charity Marie Curie is looking to change the conversation around wills and end-of-life care through #WillTalk, a new legacy campaign.
Crisis lays bare the stark reality of homelessness at Christmas time
Crisis is kicking off its Christmas fundraising drive with an emotional campaign film starring the genuine lived experience of a homeless person.
Sue Ryder tackles grief with boldly unscripted new ad
Sue Ryder has launched a TV campaign aimed at breaking down societal taboos and encouraging people to seek support when dealing with grief.
Latest GOOD campaign urges pensioners to check £1.7billion unclaimed pension credit
Turn2us and GOOD have launched an integrated campaign to urge people to see if they’re eligible for part of a £1.7bn unclaimed pension credit.
Cat-vertising: 5 purr-fect cat ads that will leave you feline fine
Cool, fussy and allergy-inducing cats … MB rounds up five of the best meow-keting and purr-motion campaigns from pet brands and charities alike.
RSPB asks nation to save UK nature in latest fundraising campaign with Good agency
The RSPB has unveiled a multi-channel integrated fundraising campaign in a bid to ask the nation to take action for UK nature.
JustGiving campaign asks the nation to ‘Join The JustGivers’
JustGiving has unveiled a new campaign to encourage the nation to ‘Join The JustGivers’ and raise money through the fundraising platform.
GOOD delivers powerful ‘Empty chair’ campaign for Sue Ryder
Sue Ryder launched its 2022 winter fundraising appeal over the weekend with a campaign developed by strategic and creative agency GOOD.