The Royal Society for the Protection of Birds (RSPB) has unveiled a multi-channel integrated fundraising campaign to ask the nation to take action for UK nature.
Developed by creative agency Good, the nature conservation charity’s campaign – For Our Wild – showcases UK wildlife and explores the ‘delicate balance’ between habitats, species and humans.
According to the RSPB, the UK is one of the most nature-depleted countries in the world, with 1 in 7 of our wildlife species facing extinction. The campaign intends to bring the urgency of this to life.
“Nature in the UK is more spectacular than many of us realise, but sadly it is also under real threat,” RSPB head of individual giving, Matt Goulson, said. “The RSPB’s nature reserves provide vital habitat for some of our most threatened species, and we hope this fundraising campaign will inspire the public to help the RSPB bring more species back from the brink. Nature is in crisis, together we can save it.”
The campaign will roll out via TV, digital-out-of-home (DOOH), radio, digital and social platforms.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
Good executive creative director Bryn Attewell added: “Nature is in crisis, so when the opportunity to work with RSPB came up, we did not hesitate. It’s a tremendous privilege to be working for such an important organisation whilst educating the public on the urgency of the threat facing our natural world.
“It has been so exciting to bring this to life creatively, through the striking footage and imagery of UK wildlife. We hope we surprise audiences with the brilliance of UK nature.”
