Channel 4.com is introducing an app-like streaming experience for mobiles, tablets, laptops and other connected devices to capture Gen Z.
Broadcasters urge government to block BBC podcast ad plans
A group of 20 media businesses have written to the government, expressing concern about the BBC’s plans to introduce ads on audio content.
Channel 4 now most popular public broadcaster with young people
Channel 4 has seen its streaming revenues grow by more than a fifth (22%) year-on-year, registering a total of 6.5 billion viewer minutes.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
Vice Media to lay off hundreds and cease online publishing
Vice Media is set to lay off several hundred employees and will cease publishing content via its website. This follows long-running financial issues.
Channel 4 unveils digital-first streamer plan as CMO exits
Channel 4 has said that it intends to become a digital-first public service streamer by 2030, unveiling a five-point strategy named ‘Fast Forward’.
Channel 4 to unveil deeper job cuts in advertising downturn
Channel 4 has announced plans for more job cuts than it expected, citing the advertising market as the reason for the downturn.
Data: Global advertising spend to increase but concern remains around AI and trust
WARC Media predicts that global advertising spend will help double its growth in 2024 with spend expected to top $1 million, but expresses caution around AI.
TV ads will still bring brands more fame than digital ads, industry veteran Sir John Hegarty tells the BBC
Sir John Hegarty told the BBC that despite the popularity of digital ads, TV advertising is the only medium that can make a brand truly “famous”.
Christmas ads 2022: River Island launches first ever TV advert this Christmas
River Island has launched its first ever TV ad in the run-up to the festive season, with the broadcast spot making its on-screen debut on Friday 7 October, on Channel 4.