Team ITG, has appointed Natalie Somerville as its new global managing partner in a bid to drive the company’s international expansion.
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Dolmio rebrands itself through digital, OOH and TV campaign
Dolmio has unveiled a ‘bold’ new rebrand and visual identity which intends to be ‘bolder, punchier and sharper than ever’.
Trading Places: Industry moves you may have missed, including Havas, M&C Saatchi and VMLY&R
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.
Havas London appoints new CEO
Havas London has promoted James Fox to the position of CEO, following the elevation of Xavier Rees to UK group CEO of Havas Creative.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
Campaign breakdown: How McDonald’s #RaiseYourArches ad went viral
Dyzio founder Matt Hebden and CTO Laurie Bantin examine McDonald’s recent ad success on social media – and there’s not a Big Mac in sight.
ITV to invest £3m of ad revenue into up-and-coming architectural firm
ITV has today (1 March) added architectural tech company Resi to its Media for Equity portfolio in what is the broadcaster’s first investment of…
Covent Garden to host The Peter Rabbit Easter Adventure
Covent Garden has announced that it will host The Peter Rabbit Easter Adventure in its Piazza from 21 March to 16 April.
Super Bowl ads: the good, the bad and the boozy
Breaking down this year’s Super Bowl ads and analysing their effectiveness is System1 chief customer officer Jon Evans. So what will 2023 deliver?