ITV has today (1 March) added architectural tech company Resi to its Media for Equity portfolio in what is the broadcaster’s first investment of the new year.

The agreement will see ITV invest up to £3 million of advertising inventory across its media portfolio in return for a minority stake in Resi.

ITV’s investment in Resi will enable the firm to reach a potential audience of millions across the UK as its brand hits TV screens for the very first time.

“It’s an exciting time for ITV AdVentures as we announce our first media for equity investment of the year. I am also proud to be backing our first all female founder team. Alex and Jules are serial entrepreneurs, with a proven track record of building, scaling and exiting online marketplaces,” ITV AdVentures Invest director, Sheena Amin said.

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“I have been thoroughly impressed by their passion and dedication to innovating and digitising the residential architectural market. Resi solves so many pain points for home renovators and architects alike, and I look forward to helping the Company become a household name through the power of ITV.”

Currently the UK’s leading architectural platform, Resi is on a mission to change, democratise and have a sustainable impact on the UK home improvement market.

Resi founder and CEO, Alex Depledge added: “ITV offers an unparalleled opportunity to reach millions of households right across the UK. Through a combination of both the scale of linear TV channels and a growing digital audience with ITVX, ITV enables Resi to speak directly to the everyday homeowner. Homeowners who are looking to improve their property and reduce their energy costs but are not sure where to start or who to trust.”