Commercial broadcast channel ITV has revealed the five secrets behind impactful TV adverts that achieve short-term sales success.
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Shift happens: Guardian insight reveals why advertisers should provide ‘moments of joy’
The Guardian’s state of the nation report reveals that Brits in 2023 are finding joy in the small things and what that means for the UK’s advertisers.
Sanpellegrino takes to the road with targeted OOH campaign
Sanpellegrino, the Italian sparkling drinks brand, has taken to the road in a new OOH integrated campaign, ‘Treat yourself to a Taste of Italy’.
Tesco Clubcard named UK’s top loyalty scheme as it “gets the basics right”
Tesco Clubcard has been named as UK’s favourite retail loyalty programme as it ‘gets the basics right’ amid the ongoing cost-of-living crisis.
YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…
Emirates names Penelope Cruz as new ambassador
Emirates has named its new brand ambassador, Penelope Cruz, who will be featuring in its upcoming summer 2023 ad campaign.
Aldi UK marketing director quits abruptly
Aldi UK’s marketing director Adam Zavalis has left the company after close to three years in his post as he looks for a ‘new challenge’.
Westfield appoints Alfred as its UK social media agency
Westfield has appointed Alfred as its retained social media agency for Westfield London and Westfield Stratford City.
How are brands celebrating the coronation of King Charles III?
With the British public and international fans of the royal family to one side, how are brands celebrating the coronation?
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.