Marketing Beat takes a look at the Post Office and other recent PR scandals that threaten to seriously damage big brands.
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Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
Impero appoints new creative director
London-based creative agency Impero has appointed Elliott Starr as a creative director. Taking on his new role with immediate effect.
Asos focuses on brand building with new global agency for 2024
Asos has selected a new strategic media planning agency as it focuses on building its brand with a full funnel marketing approach going into 2024.
Cadbury Christmas ad takes top spot for audio effectiveness
Cadbury tops the charts as System 1 reveals its top radio adverts in its new Listen Up! report, all based on emotional response data.
Data: Top advertising agencies promoted COP28 while holding fossil fuel contracts
Top advertising and PR agencies have been instrumental in promoting the COP28 conference whilst working with fossil fuel companies.
Co-op joins Iceland in ditching expensive Christmas ad as it asks shoppers to donate
Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
Tesco teases 2023 Christmas ad, set to premier this weekend
Tesco is making the most of its position as the final major retailer to be launching its 2023 Christmas advert, giving customers a sneak peek at the campaign before it makes its debut this weekend.
Data: Social media reveals UK’s favourite 2023 Christmas ad – and it’s not John Lewis
Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.