Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
Watch: Conor McGregor-owned Irish stout brand shares nod to craft for St Patrick’s Day
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
Uber Eats highlights restaurants open for suhoor in 2024 Ramadan campaign
Uber Eats is helping Muslims raking part in Ramadan this year by letting its users know which restaurants are extending their opening hours.
‘Self-regulation is not sufficient’: MPs call for tougher gambling ad regulation
Speaking at a parliamentary debate on gambling in advertising, MPs called on the ASA to create a new set of codes to deal with gambling ads.
Watch: Freemans enlists Katherine Ryan for credit-focused TV campaign
Freemans latest spring campaign enlists TV’s Katherine Ryan to promote Flexi3, its first new customer credit offering in 13 years.
Watch: JD Sports and Wingstop UK ‘Tuckin In’ with new YouTube series
Fashion brand JD Sports and chicken shop Wingstop UK are collaborating on a new YouTube series featuring female YouTube trio Diary Room HQ.
Watch: Asda reveals truth behind chocolate eggs in surreal Easter TV campaign
Asda’s Easter campaign centres around a surreal farm where chickens lay chocolate eggs as well as a reality TV-inspired influencer activation.
St. James’s Place showcases ‘invaluable’ financial advice with Ogilvy TV spot
St. James’s Place is celebrating the importance of tailored one-to-one financial advice with a new campaign film breaking this weekend.
Data: 70% of Brits ‘don’t trust’ brands using nudge tactics
70% of UK consumers have said they don’t trust nudge marketing and sales tactics, such as countdown clocks and ‘last chance to buy’ notifications.
Experts raise alarm about gambling ads targeting children
Young children are increasingly being shown gambling adverts on social media, with a sharp rise in the number of ‘targeted’ ads being shown to under-18s.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
Kahlúa declares ‘stout’s out’ in cheeky St Patrick’s day stunt
People’s Postcode Lottery unveils blockbuster ad featuring all-star cast
The People’s Postcode Lottery has enlisted a host of famous names for a new campaign celebrating its April 2024 draw, set to be its biggest ever.
Element Human expands influencer ad testing platform to YouTube Shorts
Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
Watch: Conor McGregor-owned Irish stout brand shares nod to craft for St Patrick’s Day
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
Uber Eats highlights restaurants open for suhoor in 2024 Ramadan campaign
Uber Eats is helping Muslims raking part in Ramadan this year by letting its users know which restaurants are extending their opening hours.
‘Self-regulation is not sufficient’: MPs call for tougher gambling ad regulation
Speaking at a parliamentary debate on gambling in advertising, MPs called on the ASA to create a new set of codes to deal with gambling ads.
Watch: Freemans enlists Katherine Ryan for credit-focused TV campaign
Freemans latest spring campaign enlists TV’s Katherine Ryan to promote Flexi3, its first new customer credit offering in 13 years.
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