The People’s Postcode Lottery has enlisted a host of famous names for a new campaign celebrating its April 2024 draw, which it claims will be its biggest ever.
Created in partnership with the7Stars, TV stalwarts Davina McCall, Paddy McGuinness, Phil Spencer, Kirstie Allsopp and Jamie Redknapp will join up with First Dates’ Fred Sirieix and Sky Sports news presenters Hayley McQueen and Mike Wedderburn in all-star cast.
Developed by the lottery’s in-house creative team, the campaign will consist of three 30-second spots airing across ITV, Channel 4, and Sky Sports respectively, starring each broadcaster’s contracted stars.
All three spots will culminate in a 60-hero film featuring the entire cast, which all air across all three channels in the run-up to the sign-up deadline on 31 March.
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“This is another pivotal moment for People’s Postcode Lottery – not only are we creating more memorable and meaningful content, but it is becoming a really exciting collaborative effort between our in-house teams and partners. I’m really proud of what our in-house creative team has achieved on this campaign,” People’s Postcode Lottery head of creative, Mark Harrison said.
The celebrity cast will also be featured throughout a supporting campaign that will run via audio, YouTube, Amazon Prime as well as high-impact out-of-home sites – including Ocean Outdoor’s Piccadilly Lights.
The7Stars head of partnerships, Barty Mee added: “It’s been fantastic to collaborate on another landmark cross-broadcaster campaign for People’s Postcode Lottery.
“Building on last year’s success, which drove record sales, this year will see the campaign grow even bigger by collaborating with more of the country’s top talent. We can’t wait to see the results.”
13 Comments. Leave new
More faces to scrouge a living and less in prize money.
Davina needs to learn how to pronounce Argyl properly. Utter disgrace.
Davina needs to learn how to pronounce Argyl properly. Utter disgrace. It would be funny if it wasn’t so disgraceful.
Why overpaid Divina macall and the other ones when you are doing so well
How much are these celebrities being paid for advertising the postcode lottery? Is this why the cost was raised from £10 to £12 per month to pay their fee?
Where are the usual crew of Daniel,Matt,Judy and Jeff? Why pay for “big” stars?When the forenamed four did an excellent job! It’s enough to put me off partaking in it to be honest!
Can I assume that the wage fees for the latest advert, is either coming off our prize money,, or off the good causes??? Either way,,, it’s a disgrace
I totally agree with Sonia, why change to the same old celebs we are all sick and tired of when the original people did a great job, and is that why it’s gone up an extra £2 to pay their fee ?
Totally agree, gross overuse of celebrity to advertise this lottery. Seems as if anyone prepared to attend opening of an envelope has been enrolled as celebrity. Not a good use of postcode lottery funds!
This lottery gained success without any so called celebrities .
It’s a sad state of affairs when celebrities class themselves as needing cash from a charity lottery destined for NEEDY causes.
SHAME ON YOU.
myself and all my family and friends are appalled at the rise in postcode lottery and then to see all the stars which we are obviously paying for. I have no objection for it going to charity but I am not prepared to pay for stars to advertise. WE are all quite happy to Quit Postcode lottery and donate to worthy causes such as Air ambulance and Children’s Hospice. at least we know where our moneys going.
I agree bring back the usual ones why overpay celebrities vast amounts when the old advert was a lot better than this gimmick bring back Dan, Matt, Judy and Jeff please and put the price back to £10 or pay them what you are paying so called celebs
Post code lottery doesn’t need so called celebritie,it’s fine as it is