Working in partnership with its media investment arm, GroupM, WPP has today (27 March) announced that it has joined the Media Freedom Cohort.
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WPP acquires data-led influencer marketing agency Goat
WPP has acquired Goat, a data-driven influencer marketing agency that produces campaigns ‘grounded in performance and measurement’.
WPP bags number one spot in WARC Effective 100 list
Agency group WPP has been named the number one company in the WARC (World Advertising Research Center) Effective 100 list.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
WPP partners with financial infrastructure platform Stripe
WPP has partnered with financial platform Stripe in a bid to develop new commerce and payments solutions on behalf of joint brand clients.
Publicis hires WPP’s Demet Ikiler as chief operating officer
Publicis has appointed Demet Ikiler as its new COO of Publicis Groupe EMEA, in a bid to bring a new ‘dynamic of leadership’ to the region.
adam&eveDDB poaches WPP’s Sarah Todd
Creative outfit adam&eveDDB has recruited senior WPP executive Sarah Todd to be its new client strategy and integration lead.
Ogilvy appoints Kevin Nelson as WPP’s global client lead for IBM
Ogilvy has announced that Kevin Nelson will become WPP’s Global Client Lead for IBM as well as Ogilvy’s global B2B practice lead.
WPP acquires Fēnom Digital as Wunderman Thompson looks to drive further growth
WPP has acquired Fēnom Digital, hailed as one of North America’s fastest-growing digital transformation agencies.
WPP expands North American presence with Diff acquisition
WPP has this week announced the purchase of Montreal-based e-commerce agency Diff as it looks to expand its partner network in Canada.